Search Engine Optimization is often misunderstood but always available as an additional source of free, high-quality traffic.  Some of my results:

TimeClick
When I started working with TimeClick, they were focusing on the two biggest searches for their industry:

• time clock software
• timeclock software

Unfortunately, their SERPs were hovering in the mid 40’s. Within about 6 months we were nearing the top 5, and currently we hold the #2 spot for both keyword strings.

SN Snowmaking
My personal project has always been a fun challenge for SEO as some of the competitors have taken this area of marketing more seriously than many other parts of their businesses. There are a few keyword strings I target for this SEO campaign:

• home snowmaking
• home snow making
• home snowmaker
• home snow maker

Right now we hold the #1 spot for the last two and the #4 spot for the first two mentioned above.

SlopeFillers
This blog is a fun testing ground for SEO. Rankings are not something I am actively trying to improve through normal SEO tactics. The main keyword string that describes the blog is:

• ski resort marketing

So I designed the site with a few, simple on-page elements to encourage rankings. Then, I do the bare minimum, just a few things here and there but no more than an hour a month. The result? Right now the blog sits in the #5 position on Google.

More…
Aside from these, I have helped past clients in recent years gain top 10 Google rankings for nearly 30 different keyword strings, including:

• seattle bounce house
• bounce house rental
• teen business ideas
• portable rope tow
• spam free
• computer confidence classes
• college golf bags
• college lamps
• college diploma frames
• and more.