Ski Resort Social Infographic

Not my best work, but considering it was less than 2 hours start to finish (including data gathering), I’m pretty happy with it.

Original Post:
http://www.slopefillers.com/one-day-of-ski-resort-social-media-activity-infographic/

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Exploring the challenges and opportunities of marketing niche, B2B SaaS companies.

Identity Clarity

January 5, 2026

Perspectives on life, work, balance, and everything in between.

I'm a marketer (and maker) of smaller, B2B SaaS platforms.

By day I lead marketing for Inntopia and AthleteReg, evenings see me building SendView, and every year I practice new skills with a small project like Hoverpost or Annivesary Logos. This site? It's where I process what I learn along the way.

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My side-hustle that lets you track any company's email marketing strategy.
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Inntopia

My day job that lets resorts and hotels supercharge their ecommerce and CRM efforts.
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The Stuff That Doesn’t Scale
January 16, 2026 A Little Too Much Marketing?
January 9, 2026 Identity Clarity
January 5, 2026 Nowhere to Hide
August 27, 2025

Ski Resort Social Infographic

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The Stuff That Doesn’t Scale

A Little Too Much Marketing?

Identity Clarity

Nowhere to Hide

Remembering to Remember

Foresight and Hindsight

Guilty? Grateful? Or both?

Going Bigger

A Little of Both

Put it On Paper

An Ode to Awe

Change Has to Be Sold

Knowing When to Stop

I'm a marketer (and maker) of smaller, B2B SaaS platforms.

SendView

Inntopia

Past Projects

Writing