For the last 15 years I’ve been working at the intersection of B2B, marketing, email, and SaaS, selling and building marketing platforms to/for my fellow marketers. I'm a believer in creativity, simplicity, and the idea that content is a tool and a tool can be content. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is wandering tree-lined trails with my family. Here are a few recent highlights from my work, career, and life...
🎤 Unspam Speaker Spoke at the 2022 Unspam Conference in Greenville. They also invited me to speak again at their following event in Chicago.
📚 Book / Lead Magnet Worked with Inntopia's talented account managers to create an illustrated, 70-page guide to resort marketing automation.
📅 User Group Revamp Reimagined the sponsors and venue of Inntopia's user group to make it a profitable event for the first time.
🖼️ Ecommerce UX/UI Design Led the strategy, design, and development of the most recent design update for Inntopia's resort ecommerce platform.
❤️ Case Study Writing Wrote a collection of over 30 customer stories covering Inntopia's most successful clients and customers.
🔥 Custom ABM Campign Created an ABM campaign that delivered booklets to key prospects customized with their photos, logo, and colors.
🏆 Leadership Award Was humbled to be one of four recipients of the 2022 Sammy Award for leadership in the mountain industry.
🎯 Prospect Database Created a comprehensive database of every potential Inntopia user based on their tech stack, revenue, and key traits.
✍️ Blog Editor / Creator Built a collection of resort marketing strategies that now has over 2,000 articles and millions of lifetime visitors.
🎨 Creativity
❤️ Empathy
🤔 Curiosity
🌎 Awe
Human first, marketer second
Marketer with unique skill set
Fan of helpful, positive content
Guy trying to do some good
Lucky and grateful
Aspiring executive / CEO
Laser-focused specialist
Sneaky growth-hacker
Somone who has life all figured out
Guy who bails when it gets hard
Remembering to Remember
May 5, 2025
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Foresight and Hindsight
April 18, 2025
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Guilty? Grateful? Or both?
October 29, 2024
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A Little of Both
January 3, 2024
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Put it On Paper
November 3, 2023
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An Ode to Awe
October 16, 2023
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Change Has to Be Sold
September 27, 2023
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Knowing When to Stop
July 21, 2023
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The Language of Uncertainty
July 21, 2023
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Solving…Problems
July 7, 2023
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