Hi, I'm Gregg.

I'm a marketer (and maker)
of smaller, B2B SaaS platforms.

By day I oversee marketing for a resort ecommmerce / marketing platform (Inntopia) and race management system (athleteReg), evenings see me building a competitor email tracking side-hustle (SendView), but my happy place is wandering tree-lined trails in the mountains with my family.

View all categories →

Different Goals, Different Content

Feb 13, 2026   /   Smaller SaaS

Solving Part of Their Problem

Feb 6, 2026   /   Smaller SaaS

Creativity…Guided by Data

Jan 30, 2026   /   Smaller SaaS

The Limits of (Existing) Demand

Jan 23, 2026   /   Smaller SaaS

The Stuff That Doesn’t Scale

Jan 16, 2026   /   Smaller SaaS

A Little Too Much Marketing?

Jan 9, 2026   /   Smaller SaaS

Identity Clarity

Jan 5, 2026   /   Smaller SaaS

Nowhere to Hide

Aug 27, 2025   /   Thoughts & Insights

Email Marketing for YouTubers

Jun 26, 2025   /   Projects

Remembering to Remember

May 5, 2025   /   Thoughts & Insights