Hi, I'm Gregg.

I'm a marketer (and maker)
of smaller, B2B SaaS platforms.

By day I lead marketing for Inntopia and AthleteReg, evenings see me building SendView, and every year I practice new skills with a small project like Hoverpost or Annivesary Logos. This site? It's where I process what I learn along the way.

Different Goals, Different Content

Feb 13, 2026   /   Smaller SaaS

Solving Part of Their Problem

Feb 6, 2026   /   Smaller SaaS

Creativity…Guided by Data

Jan 30, 2026   /   Smaller SaaS

The Limits of (Existing) Demand

Jan 23, 2026   /   Smaller SaaS

The Stuff That Doesn’t Scale

Jan 16, 2026   /   Smaller SaaS

A Little Too Much Marketing?

Jan 9, 2026   /   Smaller SaaS

Identity Clarity

Jan 5, 2026   /   Smaller SaaS

Nowhere to Hide

Aug 27, 2025   /   Thoughts & Insights

Email Marketing for YouTubers

Jun 26, 2025   /   Projects

Remembering to Remember

May 5, 2025   /   Thoughts & Insights