Smart, Simple Retargeting
Gregg Blanchard /
Banner ads have never done much for me except with retargeting website visitors. And even then, the results are meh.
But this week I noticed a couple banner ads that were a really nice one-two punch of:
- Effective (I noticed and remembered them)
- Simple (no fluff, just a message with brand colors/images)
Updating users on new features is one of those things I’ve never done a great job at successfully doing both immediately but also over time so more folks have a chance to see it.
This idea is one I will definitely keep in the back pocket.