A New Logo

May 29, 2020

NOTE: This is an entry I actually published publicly on the SendView blog today.

I’ve built a handful of apps over the years. And one of the dumbest mistakes I made with virtually all of my early projects was spending waaaay too much time designing logos and brands and landing pages instead of actually building the product.

When I built the first iteration of SendView, I vowed to not overthink it.

So I took our default font – Lato – and combined it with a generic icon – the now ubiquitous paper airplane – chose a nice little shade of red and that was it.

That quick design has served us really, really well.

But when you fast forward to 2020, you see a SendView that isn’t the random side project it once was.

  • Our users and revenue are growing steadily
  • The app itself has gone from handy to really powerful
  • Users have gone from random marketers to mainstream brands
  • We’re starting to catch the eye of more and more potential partners

We’re still small and we’re still a side-hustle, but our business and service is miles away from where it used to be. Yet our logo? Still the same generic text with a generic icon now used by dozens, if not hundreds, of other email-related services.

In other words, I felt it was time for a new, more polished look. It was time for something that was all our own.

In the end, this is a small change.

  • It doesn’t magically make our product any more awesome.
  • It doesn’t change our revenue.
  • It doesn’t increase our traffic.
  • It doesn’t instantly double our retention.

But it represents a milestone for us as a company and service. It means we have the awesomeness, the revenue, the traffic, and the retention worthy of a stronger brand.

It means we’re in a place where we have enough of a reason to care about stuff like that.

And, man, that’s a fun place to be.

More updates from my side hustle journal:
Handing Off
June 12, 2020
A Step Back
June 8, 2020
A New Logo
May 29, 2020
May 24, 2020
Better & Better
May 15, 2020
Facebook Ads
May 8, 2020
Blocks of Time
May 1, 2020
Sylvester McMonkey McBean
April 24, 2020
Being Kind
April 17, 2020
The Telling Week
April 11, 2020
A Telling Week
April 3, 2020
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
February 21, 2020
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
December 31, 2019

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView or tinkering on games, but my happy place is playing in the mountains with my family.