Over and over again, I come to a simple goal for this stretch of Inntopia’s brand:

Help out customers get through this.

Today, “this” is COVID-19.

But the more I think about this as a one-line strategy, the more I like it for longer than 2020. Because next year “this” could be a low snow year. It could be a sluggish economy. It could be changes in email strategy or shifting behaviors among guests.

No matter the situation, there will always be challenges. There will always be some this to help our customers through.

And if we can help them through each one? I think we’ll be in a good place.

More Thoughts & Such

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February 16, 2024   Read this post →

A Little of Both
January 3, 2024   Read this post →

Put it On Paper
November 3, 2023   Read this post →

An Ode to Awe
October 16, 2023   Read this post →

Change Has to Be Sold
September 27, 2023   Read this post →

Knowing When to Stop
July 21, 2023   Read this post →

The Language of Uncertainty
July 21, 2023   Read this post →

Solving…Problems
July 7, 2023   Read this post →

Who am I? Who do I want to be?
June 29, 2023   Read this post →

Somewhere Between Don & Steve
June 28, 2023   Read this post →