April 17, 2020

A Simple Goal

Over and over again, I come to a simple goal for this stretch of Inntopia’s brand:

Help out customers get through this.

Today, “this” is COVID-19.

But the more I think about this as a one-line strategy, the more I like it for longer than 2020. Because next year “this” could be a low snow year. It could be a sluggish economy. It could be changes in email strategy or shifting behaviors among guests.

No matter the situation, there will always be challenges. There will always be some this to help our customers through.

And if we can help them through each one? I think we’ll be in a good place.

More Thoughts & Such

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How to Subscribe to Blogs / RSS Feeds via Email
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January 3, 2024   Read this post →

Put it On Paper
November 3, 2023   Read this post →

An Ode to Awe
October 16, 2023   Read this post →

Change Has to Be Sold
September 27, 2023   Read this post →

Knowing When to Stop
July 21, 2023   Read this post →

The Language of Uncertainty
July 21, 2023   Read this post →

July 7, 2023   Read this post →

Who am I? Who do I want to be?
June 29, 2023   Read this post →

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is playing in the mountains with my family.