I love email marketing but I’m also not naive to the fact that email marketing can be super intimidating if you’re approaching it for the first time.

All you want to do is send an email to a bunch of people at the same time, but to do so you need an email marketing platform, you need to set up domain records, you need to create a sign up form, you need a website to host your sign up form, you need a template, you need a subject line, you need copy, you need pre-header text, and you need to keep you list clean. Oh wait, now you need new domain records and you need to optimize your template and campaigns and forms and…

Oh, you want to automate something?

Okay, let’s get into setting up an automation program, getting the right data integrated for a triggers, tying those things together, adding dynamic content to your template, and…

The perfect example of this is creators. And, more specifically, YouTubers.

Email Marketing vs YouTubers

YouTubers are incredibly talented folks. They are amazing storytellers who have not only mastered the art of visual storytelling but visual storytelling within the context of a very specific visual storytelling platform. They’re good at what they do. Really good.

But they’re not email marketers.

So even though there’s a growing desire among YouTubers to build an audience they truly own outside of the whims of the algorithm and email would is the perfect answer to such a desire?

Well, if they wanted to simply set up a way for folks to get an automatic alert when they upload a new video? Even I, a two-decade email marketer, would have trouble knowing which email platform to choose, which automation type to set up, how to get my YouTube channel linked to my account, how to map the fields from a new video into my template, and where to host my sign up form if I didn’t already have a website.

This is a reality that’s been sitting in the back of my head for a long time. So, wanting to learn a new API and practice the skill of making, launching, and growing?

I built a solution. YouTubers are very comfortable with promoting links. Links to Amazon for the gear they used, links to Patreon to build recurring income, links to social media to generate follows on other channels, etc. And now, thanks to Hoverpost, getting started with email marketing is as simple as adding one more link.

Here’s how it works.

Step 1: Create a Free Account

First, create an account. All you need is your email address. You’ll get an email with a confirmation link. Just click that and you’re in.

Step 2: Create a New Link

Next, click “Create a Link” and fill out the form. You’ll need the “handle” for your YouTube channel (the thing that comes after the @ symbol in your channel URL), the URL where you want your sign up form to live (i.e.; hoverpost.com/mychannel), and the color for the buttons and text in your sign up page and emails (you can change this later).

Step 3: Share Your Link

Once created, you’ll get a simple link that hosts your sign up form. Promote this on your channel, in your video descriptions, and on cards / end screens. Viewers can click and subscribe to get notified whenever you upload a new video.

Step 4: That’s It…Really

When you upload a new video, every subscriber will automatically get an email alert. We handle all the domain records, optimization, list maintenance, etc. so all you have to do is keep making videos, promoting your link, and building your list.

I’ve always dreamed of making an email marketing tool that makes email more accessible. Hoverpost does that and I’m really proud of the way it turned out. It elegantly solves a simple problem with an equally simple UX to match.

Give it a try at: hoverpost.com

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