May 8, 2020

Facebook Ads

So, I think I’m finally getting Facebook ads to work.

I’m using a lookalike audience based off a customer list, a custom graphic I designed to focuses on the current problem we solve, and I’m starting with some slightly longer copy.

This time I took about two weeks to explore and take the time to set up each piece as well as I could:

  • I got conversion tracking setup and dialed.
  • I went through a few variations on images.
  • I tested images to ensure the text:image ratio didn’t get flagged.
  • I wrote 10-15 variations of copy.
  • I wrote 3-5 variations of descriptions of titles for the link preview.

More importantly, I had my conversion funnel dialed in pretty well beforehand so I knew the numbers I needed to hit to make this week and I could benchmark each stage of the funnel against other traffic sources.

Now, after about 2 weeks of testing, the numbers are looking really good:

  • $337 spent
  • 61 people added to the waiting list
  • $130/mo in new revenue generated (so far)
  • Another $60/mo in new revenue possible from ongoing trials

We’ll obviously need to watch the lifetime value of these users, but given our average user sticks around for 10-11 months we should see a really solid ROI.

There are still a few kinks to things I need to learn to make it sustainable, but I’m really optimistic about the early results.

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Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is playing in the mountains with my family.