November 29, 2012

If I’m gonna fail, I’ll fail at marketing.

In my early years of internet marketing study, it always shocked me when a marketer code-named Sterling (Jeremy Frandsen), a co-host of a podcast I followed, once said,

“When you commit to your business you’ve got to jump in with both feet and do whatever it takes to make it work. Unfortunately, in my case, that meant that things didn’t work out between by wife and I.”

My perspective is different. Opposite, actually. I want to succeed, first and foremost, in my marriage and family.

If that means I’m never wealthy. That’s fine.
If that means I don’t achieve some of my marketing goals? So be it.
If that means I work three jobs to make ends meet? Alright.

If Steve, Elon, and Sterling’s commitment to their marriages would have mirrored their commitments to their businesses, I see little reason that things wouldn’t have worked out.

If I’m gonna fail at anything, I’ll fail at marketing, not family.

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Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is playing in the mountains with my family.