February 28, 2020

Fewer Things, Done Better

The theme of the week was definitely focus.

It started about two weeks ago when I found out a few things would be landing on my plate. I am already busy, so as I chewed through the implications I was mostly debating two alternatives:

  • Find a way to somehow get it all done.
  • Cut out a few things to keep my project list from growing.

The process of deciding what I might say “no” to was where the wheels began to turn. Because I wasn’t just putting the new stuff on the chopping block, I had to consider axing the things I was currently working on as well if one of the new things had more potential.

But as I thought through what was already working, somewhere along the way I started to see potential that I simply wasn’t tapping. And I wasn’t taking advantage of it for a dead-simple reason: I didn’t have the time.

Which means I found myself with one more idea:

  • Do fewer things, but do each of them better.

Right now I have about 7 areas I work on. These changes would add another 3 or so to that list. But instead of trying to do all 10 or find a new set of 7 from those 10, I’m thinking more and more about narrowing down my focus to a core group of 3 or 4 instead.

It doesn’t necessarily play to my strengths and I don’t know if that’s my final answer or what the smaller list of things would be if I did, but I feel more and more like it might be the right thing to do.

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Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is playing in the mountains with my family.