Four resources to help you send me better cold emails.

April 5, 2021

You’re here because the cold email you sent me didn’t pass my criteria for email outreach I read, consider, and/or respond to.

Not too worry, here are a few resources I’d suggest to help. The good news is that not only will I be more likely to respond, so will everyone else you reach out to as well.

Max Ogles’ Quality-First Approach

Max has a really nice, simple framework for outreach that gets him incredibly solid response rates. I’ve seen this work as well with my own outreach and the people who reach out to me.
Check Out Max’s Approach →

Study Other Companies

One of the most surprising use-cases of SendView – a tool designed for marketers – is how many sales and business development teams use it. Create a tracking email address for your competitors, fill out their lead forms, and learn better ways to approach email outreach.
Take a Closer Look at SendView →

Don’t Use Spammy Software

Using something like Salesloft? Man, 99% of the emails I get sent by that platform are trash. The default formatting and language and lack of personalization are all red flags. Something like Persist, however? The platform tends to help you send better emails.
Explore Persist →

Julian Shaprio’s B2B Sales Handbook

It’s a bit more prescriptive than others, but if you follow his guidelines and principles you’ll have an email that myself and others are much more likely to read and consider.
Read Julian’s Handbook →

Sales is a tough job. Cold email is even tougher. But hopefully these resources help you get a bit more out of your daily efforts.

Good luck!

More updates from my day job journal:
Four resources to help you send me better cold emails.
April 5, 2021
A Different Style
June 12, 2020
Tough Times
June 8, 2020
Complexity vs Disorganization
May 29, 2020
Fewer Things: Part II
May 24, 2020
Foot on the Gas
May 15, 2020
Smart, Simple Retargeting
May 8, 2020
Go Bigger
May 1, 2020
Zizzer-Zoof Seeds
April 24, 2020
A Simple Goal
April 17, 2020
Coming Together (Again)
April 11, 2020
Goggles for Docs
April 3, 2020
Pausing Work
March 27, 2020
Pausing Marketing
March 20, 2020
Come Together
March 13, 2020
Moving the Needle
March 6, 2020
Fewer Things, Done Better
February 28, 2020
Marketing / Product
February 21, 2020
February 15, 2020
Things I Don’t
February 7, 2020
Practice, Practice, Practice
January 31, 2020
January 24, 2020
Validating the Message
January 17, 2020
A Different Kind of Story
January 10, 2020
Autonomy & Strategy
January 3, 2020
A Big Year
December 31, 2019

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView or tinkering on games, but my happy place is playing in the mountains with my family.