Just Do It

March 13, 2020

I’ve been really happy with the progress Patrick and I have made on our planning meetings. We don’t have to touch base nearly as frequently as we used to, which leaves more time for doing the work.

And I’ve also loved having a simple list of tasks for each month once we finish each planning meeting.

It keeps me on task…until I go rogue, like I did this weekend :)

With COVID-19 going from a sorta big deal to massive concern almost overnight, marketers like myself were left wondering how to communicate. One of the best ways to do so is to watch brands like yours. Turns out, that’s the whole point of our platform.

So in about three hours I:

  • Wrote some rules to start flagging coronavirus-related emails in the database
  • Created a report to show the frequency of these emails from each brand
  • Added tools to the inbox to more easily find these emails
  • Put a few more details in the Dashboards about it
  • And wrote a blog post with an overview of the changes.

As helpful as our process and plans have been, it was a great reminder that sometimes there isn’t time to put your heads together or check in first or whatever.

Something is happening, you see something that can help, and you have a pull a Nike and just do it.

More updates from my side hustle journal:
Handing Off
June 12, 2020
A Step Back
June 8, 2020
A New Logo
May 29, 2020
May 24, 2020
Better & Better
May 15, 2020
Facebook Ads
May 8, 2020
Blocks of Time
May 1, 2020
Sylvester McMonkey McBean
April 24, 2020
Being Kind
April 17, 2020
The Telling Week
April 11, 2020
A Telling Week
April 3, 2020
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
February 21, 2020
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
December 31, 2019

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView or tinkering on games, but my happy place is playing in the mountains with my family.