animation
February 21, 2020

Marketing / Product

As I’ve returned to the marketing side of Inntopia, I’ve had two key ideas on my brain:

  1. The way I was telling the story of each product is pretty good.
  2. But I also had a hunch there was a better way.

So, as I’ve mentioned before, I dug in, talked to a ton of people, did research, ran a survey, practiced, practiced again, went for walks to think through everything, and practiced some more until I felt like I was getting close what I felt they could be.

Along the way, I had another realization:

The stuff I do to improve the way I sell the product also tends to reveal a ton of insights about the product itself.

At Inntopia, product is not part of marketing. But I can absolutely get why it is for some organizations.

Marketing

Because to be a good marketer, you’ve gotta understand where the market is going and you’ve gotta understand how the product relates to that.

Why?

So you can explain to the MARKET how the product CURRENTLY aligns with that market direction.

Product

Likewise, to be a good product person, you’ve gotta understand where the market is going and you’ve gotta understand how the product relates to that.

Why?

So you can explain to the COMPANY how the product needs to evolve to BETTER align to that market direction.

More Thoughts & Such

Guilty? Grateful? Or both?
October 29, 2024   Read this post →

How to subscribe to a YouTube channel via email.
August 14, 2024   Read this post →

How do you check prospects’ websites for specific code, technology, and software?
April 30, 2024   Read this post →

How to Subscribe to Blogs / RSS Feeds via Email
February 16, 2024   Read this post →

A Little of Both
January 3, 2024   Read this post →

Put it On Paper
November 3, 2023   Read this post →

An Ode to Awe
October 16, 2023   Read this post →

Change Has to Be Sold
September 27, 2023   Read this post →

Knowing When to Stop
July 21, 2023   Read this post →

The Language of Uncertainty
July 21, 2023   Read this post →

Hi, I'm Gregg.

I'm a SaaS marketer and maker.

       

Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is playing in the mountains with my family.