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March 6, 2020

Moving the Needle

I feel hardwired to always be asking if I’m making a difference. If what I am doing right now is moving the needle. Maybe it’s my background in small businesses where there’s no place to hide, but I sense that I feel this more than more.

This week was one of those moments where I asked that question.

A lot.

I went around and around, looking at everything I was doing and asking tough questions. A lot of them are the questions I was asking last week as I try to figure out what I should have on my plate.

While I don’t want to get into that mindset too often, I do find it healthy to just be real and honest with myself about whether or not I’m doing the right thing with my time.

Especially versus one of the alternatives, which is just floating along doing something that I’m comfortable with but ultimately doesn’t really matter.

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Hi, I'm Gregg.

I'm a marketer (and maker) of smaller, B2B SaaS platforms.

By day I lead marketing for Inntopia and AthleteReg, evenings see me building SendView, and every year I practice new skills with a small project like Hoverpost or Annivesary Logos. This site? It's where I process what I learn along the way.

       

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