May 2, 2023

My Different Kind of Content

I wrote recently about how a freelancer we’re working with on SendView created a style of content I hadn’t ever practiced.

Then a similar need came up at the day job and, inspired by this freelancer’s efforts and success, I decided to give it a try and create content around a few topics we’re focusing on this year.

I ended up creating a series of 101-style guides to key concepts our prospects might need to explore on their way to our services. So far I’ve created five pieces:

It’s been a good learning experience and, so far, we’re seeing some good results. Fun project that gets me out of my comfort zone in terms of both the style of content and the voice of the writing.

Always good to practice new skills.

More Thoughts & Such

Change Has to Be Sold
September 27, 2023   Read this post →

Knowing When to Stop
July 21, 2023   Read this post →

The Language of Uncertainty
July 21, 2023   Read this post →

July 7, 2023   Read this post →

Who am I? Who do I want to be?
June 29, 2023   Read this post →

Somewhere Between Don & Steve
June 28, 2023   Read this post →

My Different Kind of Content
May 2, 2023   Read this post →

A Different Kind of Content
April 11, 2023   Read this post →

The Free Tool Strategy Behind SendView’s Growth
January 26, 2023   Read this post →

Just Add CSS
March 24, 2022   Read this post →

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is playing in the mountains with my family.