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December 31, 2019

Optimism

If I had to describe SendView with one word, that’d be it.

Traffic is slowly climbing, conversion rate is looking good, Patrick and I are slowly figuring out what a month of work should look like for a side hustle.

But the product is in a great place. It’s evolved from a cool project to a powerful product, and almost every user that has signed up recently has expressed how excited they are to have found it and how much like dig the features and functionality.

And that gets me excited.

Excited that, if we continue to be consistent with the small stuff:

  • The marketing
  • The ideas and experimentation
  • The user outreach
  • The direction we’re taking it
  • The time we put toward it

That 2020 could be a great year for SendView.

So, I’m going to write about this journey with a hope of a quick update every week. Partly for others to follow along, but mostly for myself. So I can look back, remember what went right, what didn’t, and be smarter at the end of 2020 than I am today.

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Hi, I'm Gregg.

I'm a marketer (and maker) of smaller, B2B SaaS platforms.

By day I lead marketing for Inntopia and AthleteReg, evenings see me building SendView, and every year I practice new skills with a small project like Hoverpost or Annivesary Logos. This site? It's where I process what I learn along the way.

       

© Gregg Blanchard, 2026