Partnering Up

February 7, 2020

When asked about the “why” of my side hustle – aside from the financial perks of a little extra income – one of the biggest reasons I point to is this:

“I love the chance to learn new skills that I don’t always have the opportunity or freedom to explore at the day job.”

One such skill that I’ve always admired in others is the ability to not just make something happen solo, but do so with others – especially others oustide of your organization. To just be able to rally a troop and make something happen.

This month, that skill is one I wanted to practice.

So I took a marketing idea I’d been noodling on for a while, scoured the interwebs for a couple of potential folks to work with, sent them cold emails about a week ago, hopped on the phone, pitched my idea, balanced the needs of everyone at the table, and after a few more emails and a quick wireframe, we’ve got a really exciting thing rolling.

Intentionally vague piece of the wireframe we’re working on.

I’ll talk more about what it is in the coming weeks, but it’s just a fun, simple reminder why that’s become my favorite part of having a side project. Whether it’s:

  • Learning to write to an API
  • Practicing UI design
  • Experimenting with a new marketing medium (like video)
  • Writing a new type of sales page
  • Designing ads
  • Scaling a MySQL database
  • Setting up partnerships
  • Doing demos

Or a dozen other things, if it weren’t for side projects like SendView, I wouldn’t have had the chance to develop these skills.

More updates from my side hustle journal:
Handing Off
June 12, 2020
A Step Back
June 8, 2020
A New Logo
May 29, 2020
May 24, 2020
Better & Better
May 15, 2020
Facebook Ads
May 8, 2020
Blocks of Time
May 1, 2020
Sylvester McMonkey McBean
April 24, 2020
Being Kind
April 17, 2020
The Telling Week
April 11, 2020
A Telling Week
April 3, 2020
A Pricing Page Predicament
March 27, 2020
A Clear Reminder
March 20, 2020
Just Do It
March 13, 2020
Little Things
March 6, 2020
Confidence and Pricing
February 28, 2020
February 21, 2020
February 15, 2020
Partnering Up
February 7, 2020
A Good Week
January 31, 2020
One by One
January 24, 2020
January 17, 2020
First Things First
January 10, 2020
The Build or Not to Build
January 3, 2020
December 31, 2019

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView or tinkering on games, but my happy place is playing in the mountains with my family.