Three weeks ago when I started this little journal, I said this about the state of SendView.

Traffic is slowly climbing, conversion rate is looking good…[I’m] excited that, if we continue to be consistent with the small stuff…that 2020 could be a great year for SendView.

Since then, it was kinda slow. Slow enough that I started to get a little impatient and started to think more about what levers I could pull. Levers that probably aren’t the best in the long term.

Then, this week, we had one really good day.

And just like that, I wasn’t back to having a clear, optimistic, long-term view.

More often than not, the answer to a lot of what I think are challenges is just patience. Realizing that the up-and-to-the-rights I see are usually smoothed curves of jagged, up-and-down graphs. And remembering – both during the lows and the highs – to take a deep breath and see a slightly bigger picture.