March 20, 2020

Pausing Marketing

If there was one thing I learned to do as a marketer this week, it was this:

Shut up.

On Sunday night as things went from bad to worse, I texted my team and had them pause everything. No social, no email, no blog post would go live unless we had thoughtfully decided it was the right thing to say and the right time to say it.

As we thought through things, none of the normal stuff made the cut. Instead, the message was:

  • “What can we do to help?”
  • “How are you doing?”
  • “We’re hopeful this can do some good.”
  • “We’re all in this together.”

Our products have a few features that turned out to be golden when you’re dealing with this sort of situation.

Did I miss the opportunity to plug them? Yes.

Do I regret it? No.

Everyone will have to start selling again soon – our jobs will depend on it – but this week wasn’t the right time. Next week may not be either. But I feel that now is the time to err on the side of caution. To err on the side of compassion. To err on the side of being a human instead of a marketer.

More Thoughts & Such

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April 30, 2024   Read this post →

How to Subscribe to Blogs / RSS Feeds via Email
February 16, 2024   Read this post →

A Little of Both
January 3, 2024   Read this post →

Put it On Paper
November 3, 2023   Read this post →

An Ode to Awe
October 16, 2023   Read this post →

Change Has to Be Sold
September 27, 2023   Read this post →

Knowing When to Stop
July 21, 2023   Read this post →

The Language of Uncertainty
July 21, 2023   Read this post →

July 7, 2023   Read this post →

Who am I? Who do I want to be?
June 29, 2023   Read this post →

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is playing in the mountains with my family.