May 8, 2020

Smart, Simple Retargeting

Banner ads have never done much for me except with retargeting website visitors. And even then, the results are meh.

But this week I noticed a couple banner ads that were a really nice one-two punch of:

  • Effective (I noticed and remembered them)
  • Simple (no fluff, just a message with brand colors/images)
Version one, just the news.
Version two, a bit more detail.

Updating users on new features is one of those things I’ve never done a great job at successfully doing both immediately but also over time so more folks have a chance to see it.

This idea is one I will definitely keep in the back pocket.

More Thoughts & Such

How do you check prospects’ websites for specific code, technology, and software?
April 30, 2024   Read this post →

How to Subscribe to Blogs / RSS Feeds via Email
February 16, 2024   Read this post →

A Little of Both
January 3, 2024   Read this post →

Put it On Paper
November 3, 2023   Read this post →

An Ode to Awe
October 16, 2023   Read this post →

Change Has to Be Sold
September 27, 2023   Read this post →

Knowing When to Stop
July 21, 2023   Read this post →

The Language of Uncertainty
July 21, 2023   Read this post →

July 7, 2023   Read this post →

Who am I? Who do I want to be?
June 29, 2023   Read this post →

Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is playing in the mountains with my family.