February 21, 2020


This last week we had a quick regroup. We wanted to talk through a few questions that had popped up since our last monthly planning meeting that needed an answer before our next.

It was a great chat. We made some quick decisions and shared some fun ideas.

One of the things we decided was to add a 50-company plan.

And as I reflected on why, I realized that this meeting had been very different from others on one simple, insightful point:

We weren’t talking about how to get the project going, we were simply steering it in the right direction.

We’ve been pushing this boulder for a while. And it’s not to say we haven’t made any progress. But to realize we could spend some time on guiding our momentum instead of just generating it?

That was a fun moment.

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Hi, I'm Gregg.

I'm a SaaS marketer and maker.


Never heard of me? All good, these days I don't chase influence as much as I do balance. By day I run marketing for Inntopia and evenings see me building SendView, but my happy place is playing in the mountains with my family.